Navigating a business during times of war demands unconventional strategies. As CEO of the ARENA CS event agency, Yana Matviychuk shares invaluable advice on maintaining entrepreneurial resilience amidst chaos and the importance of self-organization. Her tips delve beyond the typical suggestions of product diversification or market expansion, focusing on the core essence of an owner’s strength and motivation.
- Seeking Timely Assistance
Recognize the importance of seeking help when needed. Whether it’s from professional consultants, business communities, or coaches, external perspectives offer invaluable insights and motivation. Embracing such consultations prevents stagnation within the “comfort zone” and helps sidestep potential traps, says Yana Matviychuk.
- Courage to End Failed Partnerships
Times of conflict often reveal the true nature of partnerships. Assess relationships—identify those who may have conflicting values or lack belief in shared visions. While betrayals may sting, acknowledging and addressing these situations is crucial for growth. Despite encountering betrayal in a few instances, maintaining trust in others remains pivotal.
- Validating Information Sources
In war, the accuracy and relevance of information become vital. Analyze sources to ensure objectivity and timeliness. Embrace new information platforms to broaden perspectives and prevent biases from limiting your worldview.
- Energizing Yourself Holistically
The vitality of a business owner hinges on personal energy—identify energy drains and replenishment sources. Understanding what depletes your strength, whether it’s fear or uncertainty, is crucial. Seek out activities that inspire and invigorate you, aiding in sustaining motivation.
- Active Engagement in Politics
Recognize that businesses cannot remain detached from political landscapes during tumultuous times. The power of private initiatives has been evident in driving volunteer projects and self-organization efforts during the war. Embrace an active political stance as businesses play a crucial role in fostering change and resilience within Ukraine.
